After Valentine’s Day comes White Day
So now Valentine’s Day is over and female office workers around the country can breathe a sigh of relief. However, Japan has a custom of returning gifts and men have an obligation to provide a return gift to the women who gave them chocolates one month later on March 14th, a day which is called White Day. That name comes from the fact it was started by a marshmallow company, disappointed that the chocolate companies were getting all the sales. These days the return gift may be chocolates but is often flowers or even something more material, like jewelry if you are lucky.